The plan
From ₹4.8 Cr to ₹6.5 Cr.
One handshake at a time.
A simple, daily referral system. No jargon, no guesswork — just the numbers, the people, and the 2 hours a day that get us there.
The numbers
What it takes to hit the target.
Current sales
₹4.8 Cr
Sales target
₹6.5 Cr
Billing / client / year
₹30,000
Clients needed
1,083
Meeting → client
25%
1 in 4 meetings closes
Referrals needed
4,333
Meetings / month
361
Meetings / day
12
The daily rhythm
Ideal clients
• Private Security Companies — ₹30k + ₹50k
• Housekeeping — ₹10k
• Facility Management Companies — ₹5k
Referral partners
• Uniform manufacturers / retailers / wholesalers — ₹10k
• Consultants — ₹10k
• CCTV vendors — ₹10k
• Walkie-Talkie suppliers — ₹500
The network
Know · Like · Trust — our real reach.
Current network
3,500
Secondary network
2,200
Existing client base
157
Partnerships
8
Total direct connections
5,865
Connections of connections
11,730
2 per person, ideal clients
Stay top of mind
Personal branding — show up consistently so people remember you when the ask comes.
Educate & entertain
Teach what we do in simple words. Make people understand the product without effort.
Be the expert
Build authority and trust. The go-to person in the category always wins the referral.
The daily 2 hours
Same time every day. Non-negotiable.
Book meetings, ask for referrals and introductions
Follow up for meetings and payments
Nurture network + engage on social media
Lunch, meetings, operations, delivery
Update CRM
Cadence
• Current network — monthly touch
• Client base — monthly touch
• Social media — daily
• Partnerships / collaborations — monthly
Channels
• Business WhatsApp
• Online + offline + phone calls
• Daily call-to-action: book meetings & ask for referrals